It is always a pleasure for our artists to collaborate on films of this quality with teams of exceptional international professionals. This campaign signed by DDB Paris is not the first collaboration with our Parisian studio, as witnessed by the previous films for Tag Heuer “AquaRacer”or “The Longuest Night”. The lighting and colour grading also played a major role in the film’s atmosphere and in highlighting the watch. As a result, our artists recreated the Porsche Carrera in 3D to match the two models and harmonize all shots. There was one car dedicated to the stunts and another for the still scenes, but the two did not match perfectly.

They sublimated the sets, in particular with an important work in clean-up and Matte Painting on the backgrounds, with extensions of the Hollywood studios or inlays of city landscapes.ĭuring the chase, a large part of the scenes were shot on green screen. A daring campaign for Tag Heuer which chose to associate its top-of-the-line brand and its iconic model with a scenario worthy of a blockbuster movie.Īnd blockbuster needs visual effects! Indeed, our artists have rigged over a hundred shots for the project. But Ryan doesn’t want to give it back! A frenzied chase begins and the action continues until the end! Across the sets and even on the roof of her car, the prop master doesn’t give up and pur sues the actor.īetween script and improvisations the two actors follow one gag after another. As Ryan Gosling finishes his scenes, the prop master approaches him to collect the Carrera watch that was loaned for the film. In this short film produced by David Leitch’s 87 North and directed by Nash Edgerton, the viewer is invited directly onto a set that starts out very quiet.

For the 60th anniversary of the iconic Carrera watch, Tag Heuer invited Ryan Gosling and broke the formula of traditional watch advertisements with a comic and action scenario.

Tag heuer aquaracer